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Case studies

Y qualitative market research

This case study on how to bring together GenY and Qualitative Market Research is presented in a storytelling format, based on in-depth interviews conducted with GenY in France, Germany and the UK as well as three interviews with HR experts in France,...

Catalogue: Congress 2014: What Inspires?
Authors: Laura Wolfs, Julia Walter-Herrmann
Company: Point-Blank International GmbH
September 10, 2014
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Citation

Wolfs and Walter-Herrmann (2014a, September 10). Y qualitative market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/y-qualitative-market-research--8359


Videos

Y qualitative market research

We GenYers are allegedly bored, narcissistic, forever typing away at our smartphones and always wanting to know why we should be doing something. And there's qualitative market research. Often mistaken for something boring, our industry has a slight...

Catalogue: Congress 2014: What Inspires?
Authors: Laura Wolfs, Julia Walter-Herrmann
Company: Point-Blank International GmbH
June 15, 2014
×

Citation

Wolfs and Walter-Herrmann (2014a, June 15). Y qualitative market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/y-qualitative-market-research-